Neutrogena is winning the mass skin-care market-share skirmishes at the moment, with bestsellers in every key category, according to IRI. Be it acne, antiaging, cleansers or moisturizers, Neutrogena has been adroit at creating—rather than following—market momentum, as with the 2015 top-selling Hydro Boost Water Gel. Editors love the
brand—its award count over the last five years reached 60, and digitally it is upping its game. L2 reports that Neutrogena is the top skin-care brand in category search visibility.