Natural Makeup

10 Natural & Organic Makeup Brands
In the pursuit of living more simply, naturally, and conscious of our environment we’ve put together a guide to our favorite organic beauty brands. Many makeup brands marketed as ‘natural’ or ‘green’ are often not actually either of those things — but these organic makeup brands use pure, earth-friendly ingredients and never test their cosmetics on animals.
We’ve arranged these organic makeup brands to span a range of prices and types of products. The list is updated regularly, so check back often with us to review your favorite natural and organic beauty brands!
1. 100% Pure
100% Pure aims to create the world’s most pure, organic and all-natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits.
SHOP 100% PURE ON AMAZON
2. Juice Beauty
Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically-validated skincare and vibrant plant-pigmented cosmetics. All of their products are vegan and cruelty-free, they utilize sustainable energy sources for production, and they’re USDA certified organic so you can feel good about what you’re putting on your skin!
SHOP JUICE BEAUTY ON AMAZON
3. Real Purity
Real Purity uses only the highest quality botanicals and plant-derived ingredients to make naturally good-for-you cosmetics at affordable prices! Started from a combined background in biochemistry and a desire to replace toxic ingredients with natural ones, Real Purity’s natural products are great for all skin types—including the most sensitive. Take a look at their organic and natural ingredients and see for yourself!
SHOP REAL PURITY ON AMAZON
4. RMS Beauty
RMS Beauty’s cosmetics are produced with raw, food grade and organic materials for a truly natural product that hydrates and illuminates skin. They are well-renowned in the beauty world and for good reason—their products enhance and improve your beautiful complexion. RMS Beauty is dedicated to transforming the way women use makeup, creating a product that is not only non-toxic, but that actually heals and nourishes skin.
SHOP RMS BEAUTY ON AMAZON
5. Jane Iredale
The cosmetics company Jane Iredale is committed to enhancing beauty through natural products that nurture your skin. From supplements for healthy skin, skincare for an irresistible glow, to makeup as the final touch, you’ll find everything you need to feed, fortify, and finish your beauty routine. Every product in Jane Iredale’s line is multifunctional and their mineral powders act as a foundation, powder, concealer and sunscreen all in one.
SHOP JANE IREDALE ON AMAZON
6. ILIA Beauty
ILIA was founded on the ideology of simplicity and transparency. Their high quality ingredients are sourced from organic farmers around the world and manufactured in an organic certified lab. Their lab holds certifications with Gluten-Free, USDA Organic, and Leaping Bunny.
SHOP ILIA BEAUTY ON AMAZON
7. Vapour
Vapour Organic Beauty products contain only natural, healthy, minimally processed ingredients. The company has earned ‘Champion’ Safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program, which means they never test on animals.
SHOP VAPOUR ON AMAZON
8. Alima Pure
All Alima Pure products are formulated with minimal ingredients for maximum impact. Alima finds the highest quality, purest ingredients, and never uses synthetic dyes or tests on animals. We love their diverse shades and their dedication to uncompromising natural and organic beauty.
SHOP ALIMA PURE ON AMAZON
9. Hush & Dotti
Hush + Dotti is a lifestyle skincare and cosmetics brand that is dedicated to keeping your skin safe from toxins and nourishing it with plant-based cosmetics. Made in small batches in Connecticut, these products are truly crafted with care and attention to detail. Hush + Dotti is certified vegan by PETA, and cruelty-free certified by Leaping Bunny and Cruelty-Free International.
SHOP HUSH & DOTTI ON AMAZON
10. Afterglow Cosmetics
Afterglow Cosmetics was the first certified gluten-free makeup line and offers a wide range of colorful cosmetics with pure organic and natural ingredients. Their products are perfect for women with sensitive skin, and their unique blends of minerals and natural pigments have been very carefully formulated with both health and beauty in mind.
SHOP AFTERGLOW COSMETICS

Natural Makeup Videos