L’Oréal Paris is a cross-category, cross-generational powerhouse. According to data from IRI, it has top 10 sellers in 13 categories; it is number one on Millward Brown’s 2015 list of top personal-care brands. Dominant in hair color and makeup, L’Oréal is increasing its presence in skin and hair care with innovative launches and a wide cast of celebrity spokesmodels. L’Oréal’s digital presence is also impressive and it ranks third on L2’s digital index. L’Oréal is a hit with editors, consumers and the industry, earning 85 awards (the most of any brand) in the last five years.