Giorgio Armani Beauty

Everyone knows foundation is a loyalty category, and that has certainly proven to be the case for Giorgio Armani Beauty. Though its color cosmetics line is in relatively limited distribution, it is a consistent award-winner with editors and a clear leader in the face category. Armani has adeptly launched of-the-moment limited-edition products that capitalize on the brand’s red carpet and runway strengths. That, combined with its number-two ranking in U.S. prestige fragrance sales, according to NPD, has made Armani a force in the specialty arena.