Estée Lauder

Estée Lauder is one of the most venerable names in beauty, but could it find its mojo with Millennials? The answer seems to be a resounding yes. According to The NPD Group, Lauder is the third-largest prestige beauty brand in the U.S. It has also effectively leveraged its spokesmodel Kendall Jenner to drive awareness among younger consumers and ranks number nine in the “gifted” segment, in L2’s Digital IQ Index. Look for the brand to capitalize on the strength of all of this as it gears up for the launch of The Estée Edit collection of makeup and skin care in Sephora.