Dior staged a coup when it landed Johnny Depp to be the face of its 2015 hit men’s scent, Sauvage, but it is far from the brand’s only win recently. Dior has successfully honed its “cosmetics meets couture” strategy to drive both its fragrance business (J’Adore is a perennial bestseller) and its color cosmetics business, which is a standout at Sephora. Strong globally and ranked number nine overall in the U.S. prestige market, the brand also consistently garners numerous awards for its mascaras, eye shadows and fragrances.